Adam Niklewicz created the 30-by-45-foot mural of the Charter Oak–an important Connecticut symbol–on the brick wall of a former synagogue in Hartford, Connecticut, using water-repellant Rust-Oleum. When wet, the wall reveals the majestic image to the public.
We love chalk, we love Nike Chalkbot…
Chalking the roads is a Tour de France tradition. Spectators write messages of encouragement to their favorite riders. The Nike Chalkbot was a way to take this positive message even further. It brought the roads of France to everyone. By sending a message to the Chalkbot through SMS, web banners, Twitter or WearYellow.com, people around the world were able to make their mark in yellow. Over the course of a month, the Chalkbot gained over 4,000 followers on Twitter, received over 36,000 messages and printed thousands of them over 13 stages of the Tour de France.
Download the full-size version to print out and create a New Zealand Consulate experience in your very own home!
Advertising Agency: Rethink, Canada