Saatchi & Saatchi Sydney won at the D&AD Awards in London, with its UN Voices Project, using posters!
People around Sydney are encouraged to take a mobile phone photo of the featured person’s mouth and send it to a number on the poster as a text message. Then using digital image recognition technology and an Australian first call back service, the sender receives a return phone call with a pre-recorded message from the person they have photographed, giving a brief insight into how they live and highlighting some of the issues they face.
Getting under the radar of hardened smokers who block out health advice and opinion isn’t easy. They know that smoking is bad for them but, as with any addiction, they blind themselves to the effects. This idea from Ogilvy, London, was certainly hard to miss.
“Switch off the light one more time on March 28th between 20:30 and 21:30! Let this be your vote against global warming.” Nice simple idea from DDB, Budapest, Hungary.
Thinking outside the square. Why not use the actual product to sell itself? Here you get to see just how much load space The Mercedes Sprinter has. All the way from Lukas Lindemann Rosinski, Hamburg.
Sara Watson, a design student studying drawing at the University of Central Lancashire, spent three weeks taking a battered old Skoda and making it “disappear” by painting it so that it blends in with the surrounding area. Check this and more great articles via the Wooster Collective.
There’s a growing range of poster books documenting the street poster evolution. From the beautifully designed and printed to the rough and ready photocopies of the punk era. Check out your local bookstore, there’s bound to be a couple of titles in stock. In the meantime a quick search on Google is bound to find something that suits.
Plastered: The Poster Art of Australian Popular Music
